reward-based crowdfunding

Reward-based crowdfunding is a method of raising money where individuals contribute funds to a project or product in exchange for a non-financial reward, such as early access, a product sample, or exclusive merchandise. It allows creators to gather support directly from backers before full production, reducing financial risk and validating demand. Platforms like Kickstarter or Indiegogo facilitate these campaigns, making it easy for innovators to connect with interested supporters worldwide. This approach emphasizes community involvement and shared enthusiasm, enabling ideas to move forward with upfront funding commitments from interested customers or supporters.