Image for review manipulation

review manipulation

Review manipulation involves intentionally influencing or distorting the feedback on a product, service, or business to create a falsely positive or negative impression. This can include actions like posting fake reviews, paying for false positive feedback, or urging others to leave biased reviews. The goal is often to deceive potential customers, either to boost reputation or harm competitors, undermining the trustworthiness of genuine reviews. Such practices can distort the marketplace, making it difficult for consumers to make informed decisions based on honest opinions.