review fraud

Review fraud occurs when businesses or individuals write false or misleading reviews to unfairly boost or damage a product or service’s reputation. This can involve posting fake positive reviews to attract customers or negative ones to harm competitors. Sometimes, people are paid to write these deceptive reviews, or they create multiple fake accounts to manipulate ratings. Review fraud distorts genuine consumer feedback, making it difficult to trust online reviews and undermining fair market competition. It’s an unethical practice that compromises the authenticity and usefulness of online reviews for consumers.