Revenue Growth Management

Revenue Growth Management (RGM) is a strategic approach companies use to increase their income by optimizing sales and pricing. It involves analyzing customer preferences, market trends, and competitor actions to find the best ways to boost revenue without necessarily increasing costs. This includes setting right prices, offering targeted promotions, launching new products, and improving distribution. RGM helps businesses make data-driven decisions to maximize profitability while meeting customer needs, ensuring sustainable growth in competitive markets.