Retention analytics

Retention analytics involves measuring and analyzing how well a business retains its customers or users over time. It helps identify patterns, such as how many people stay active or keep using a product after a certain period. By understanding these trends, businesses can determine what keeps customers engaged or why they leave, enabling them to improve their services, tailor marketing efforts, and increase long-term loyalty. Essentially, retention analytics provides insights into customer loyalty and helps optimize strategies to keep users engaged over the long term.