Retail Partner

A retail partner is a company or individual that sells a manufacturer’s products directly to customers, often through physical stores or online platforms. They collaborate with the manufacturer to distribute and promote products, sharing responsibilities like inventory management, marketing, and sales. Retail partners help the manufacturer reach a broader audience by providing additional sales channels. In essence, they act as an intermediary that makes products accessible to consumers, ensuring the brand’s offerings are available where customers shop. This partnership benefits both parties—retailers expand their product selection, and manufacturers increase their market presence.