Retail Media

Retail media refers to advertising opportunities provided by retailers, where brands pay to promote their products directly on the retailer's platforms, such as websites, apps, or in-store displays. It allows brands to reach consumers at the point of purchase or browsing, leveraging the retailer's data and customer insights to target specific audiences effectively. This form of marketing benefits both parties: brands gain greater visibility and sales, while retailers earn revenue and enhance the shopping experience through relevant promotions. Essentially, retail media transforms retail spaces into advertising channels, blending shopping with targeted marketing.