retail investors

Retail investors are individual participants who buy and sell securities, such as stocks and bonds, through brokerage accounts for personal financial goals. Unlike institutional investors (like pension funds or mutual funds) that manage large sums of money on behalf of others, retail investors operate on a smaller scale, making investment decisions for themselves. They contribute significantly to financial markets, and their investment choices can influence market trends. Retail investing can be done with varying strategies, from long-term growth to short-term trading, depending on individual risk tolerance and objectives.