Retail investment

Retail investment refers to the process where individual investors buy and sell financial assets like stocks, bonds, or funds through personal accounts rather than institutional channels. These investments allow individuals to grow their wealth, save for future needs, or generate income. Retail investors typically make decisions based on personal research or advice, and their investments contribute significantly to financial markets' overall activity. The term highlights that these are everyday people participating in the economy’s investment landscape, often through online platforms or brokers, with their own goals and risk tolerance.