Retail Investing

Retail investing refers to individual investors purchasing stocks, bonds, mutual funds, or other securities through brokerage accounts, rather than institutional investors like pension funds or mutual funds. It allows everyday people to participate in the financial markets, aiming to grow their wealth over time or generate income. Retail investors make investment decisions based on personal research, advice, or automated platforms, and they typically have smaller investment amounts compared to large institutions. This type of investing has become more accessible with online brokerage platforms, lowering barriers and providing opportunities for personal financial growth.