retail distribution channels

Retail distribution channels are the pathways through which products move from manufacturers to consumers. They include various stages such as wholesalers, who buy large quantities to sell further; distributors, who may hold inventory and promote products; and retailers, like stores or online platforms, that sell directly to customers. Each channel plays a role in making products accessible, efficient, and cost-effective, with some products moving through multiple channels before reaching the final buyer. Understanding these channels helps businesses optimize how they reach consumers and ensure products are available where and when customers want to buy them.