Retail Brokerage

Retail brokerage refers to the service provided by firms that facilitate individual investors in buying and selling securities like stocks, bonds, and funds. These brokerages act as intermediaries, executing your trade orders on your behalf, often providing research, advice, and account management. They earn commissions or fees for their services. Essentially, retail brokerages make it easier and more accessible for everyday investors to participate in financial markets, offering platforms—either online or via traditional offices—to manage and grow personal investment portfolios efficiently and securely.