retail alliances

Retail alliances are partnerships between different retail businesses that agree to work together for mutual benefit. They might share resources, coordinate purchasing to get better prices, or offer combined promotions to attract more customers. This collaboration helps each retailer reduce costs, increase market reach, and improve competitiveness without merging or fully owning each other. Think of it as businesses teaming up to strengthen their position while remaining independent, similar to a group of stores collaborating to attract more shoppers and enhance their offerings.