Resellers

Resellers are individuals or companies that purchase products from manufacturers or wholesalers to sell them to end customers. They act as intermediaries in the supply chain, often adding value through marketing, customer service, or bundling products. Resellers do not typically manufacture the products themselves; instead, they buy in bulk or at discounted rates and sell at a profit. This model helps manufacturers reach broader markets while providing consumers with more options and access points to purchase goods, whether online, in stores, or through other sales channels.