reseller partnerships

Reseller partnerships involve a company (the original provider) collaborating with another business (the reseller) to sell its products or services. The reseller markets and sells on behalf of the provider, often to new or different customer segments. In return, the reseller earns a commission or margin from sales. This arrangement allows the provider to reach more customers without managing all sales directly, while the reseller expands its product offerings and revenue streams. Essentially, it's a strategic partnership where both parties benefit from increased sales and wider market reach.