Reseller

A reseller is a person or company that purchases products from a manufacturer or distributor with the intention of selling them to customers at a profit. They operate as intermediaries, often adding value through marketing, customer service, or bundling products. Resellers don’t typically create the products themselves; instead, they focus on distributing and selling existing goods. Examples include electronics stores, software vendors, or online marketplaces that buy stock and then sell to end-users. Their role helps manufacturers reach broader markets and provides consumers with more accessible purchasing options.