Research Strategy

Research strategy is a planned approach used to gather, analyze, and interpret information to answer specific questions or solve problems. It involves deciding which methods and sources will be most effective, organizing steps to collect relevant data, and ensuring the process is efficient and thorough. Think of it as a roadmap guiding the investigation to ensure meaningful and reliable results, whether you're exploring a new market, understanding a scientific phenomenon, or evaluating a project. A good research strategy helps researchers stay focused, save time, and produce accurate, useful insights.