Research Methods in Social Psychology

Research methods in social psychology are techniques used to study how people think, feel, and behave in social situations. Researchers design studies like experiments, surveys, observations, or interviews to gather data on topics such as group dynamics, attitudes, or social influence. These methods help uncover patterns and causal relationships, allowing scientists to understand how social factors shape individual behavior. By carefully controlling and measuring variables, social psychologists can draw meaningful conclusions about human interaction and societal processes.