Research & Development (R&D)

Research & Development (R&D) is the process that companies use to innovate and improve their products or create new ones. It involves exploring new ideas, testing concepts, and developing prototypes to solve problems or meet market needs. R&D helps organizations stay competitive by advancing technology and discovering better solutions. It requires investment in time, resources, and expertise, often involving scientists, engineers, and researchers. Ultimately, R&D aims to turn creative ideas into practical, market-ready products or services that can drive growth and meet customer demands.