Research and Development (R&D) in Automotive

Research and Development (R&D) in the automotive industry involves discovering new technologies and improving existing ones to create better, safer, and more efficient vehicles. This process includes designing innovative engines, electric powertrains, safety features, and autonomous driving systems. Companies invest in R&D to stay competitive, reduce environmental impact, and meet consumer needs. It entails scientific investigation, testing, and experimentation to turn ideas into practical automotive solutions. Overall, R&D is essential for advancing automotive technology and shaping the future of transportation.