Reputational Capital

Reputational capital refers to the value a person or organization gains from their reputation — the trust, credibility, and positive perception held by others. It is an intangible asset that influences relationships, opportunities, and success. A strong reputation can lead to customer loyalty, attract talented employees, and enhance partnerships. Conversely, damage to reputation can diminish trust and harm future prospects. Essentially, reputational capital is the accumulated goodwill and standing built over time through consistent actions and integrity, making it a vital asset in personal and business success.