repurposing strategy

A repurposing strategy involves taking existing content, products, or assets and modifying or adapting them for different uses or audiences. For example, a business might turn a webinar into social media clips, a report into a series of blog posts, or an old product into a new version with slight updates. This approach maximizes value and reach without creating entirely new content or products from scratch. It’s a cost-effective way to extend the lifespan and impact of what you already have, aligning efforts with changing market needs or new channels.