Repertory Grid Technique

The Repertory Grid Technique is a qualitative method used to explore how individuals perceive and differentiate between different concepts, people, or situations. It involves asking a person to compare a set of items and identify the similarities and differences that are meaningful to them. These comparisons help to construct a personalized map of their views, revealing underlying patterns, values, or beliefs. Widely used in psychology and market research, it provides insights into personal perspectives without imposing external assumptions, allowing for a nuanced understanding of how someone makes sense of their experiences.