Rentrak (now part of Nielsen)

Rentrak, now part of Nielsen, is a company that provides detailed TV and movie viewing data. They collect information on what people are watching across different platforms and locations, offering insights into audience size, viewing habits, and preferences. Media companies, advertisers, and networks use this data to understand their audiences better, make informed programming decisions, and target advertising more effectively. Essentially, Rentrak helps identify what viewers watch and when, enabling content creators and advertisers to optimize their strategies based on accurate, real-time viewing trends.