Rentrak

Rentrak is a company that provides detailed television and movie viewing data to media professionals. It collects information on what programs people watch, when, and on which devices or channels. This data helps broadcasters, advertisers, and studios understand audience habits, measure the popularity of content, and make informed decisions about programming and advertising strategies. Essentially, Rentrak offers insights into viewer behavior through precise measurement, enabling the media industry to tailor content and campaigns effectively based on real-world viewing patterns.