rental car industry

The rental car industry provides vehicles for short-term use, typically ranging from a few hours to a few weeks. Companies like Hertz, Enterprise, and Avis allow customers to rent cars for travel, business, or special occasions. The industry thrives on demand from travelers, including tourists and business professionals, and relies on a fleet of various vehicle types. Rentals usually involve fees that cover insurance, mileage, and fuel options. The industry has adapted through technology, offering online bookings and mobile apps, and has faced challenges like fluctuating demand, economic shifts, and competition from ride-sharing services.