relevant market

A relevant market is the specific area of economic activity where a company operates and competes. It includes the particular products or services it offers and the geographic region where it sells them. Defining this market helps determine who the company's main competitors are and if a particular business has significant influence or market power within that scope. For example, if a company sells organic potato chips in New York, its relevant market might be the local snack food industry in that region, rather than the entire national snack market.