Relationship Management Theory

Relationship Management Theory focuses on how individuals and organizations build, maintain, and strengthen their relationships over time. It emphasizes the importance of communication, trust, mutual understanding, and responsiveness in sustaining positive interactions. The theory suggests that effective relationship management involves adapting communication strategies based on the context and the needs of the other party, leading to ongoing cooperation and loyalty. This approach is used in fields like marketing, customer service, and business to foster long-term, mutually beneficial relationships rather than focusing solely on individual transactions.