relationship management software

Relationship management software, often called CRM (Customer Relationship Management), is a tool that helps businesses organize, track, and improve their interactions with customers and prospects. It stores contact details, communication history, and preferences in one place, enabling teams to better understand client needs, personalize service, and nurture long-term relationships. CRM software streamlines marketing, sales, and support processes, making it easier to follow up, identify opportunities, and improve overall customer satisfaction. Essentially, it acts as a centralized system to manage and enhance business relationships effectively.