Relationship economics

Relationship economics is the idea that strong, trust-based relationships are valuable assets in business. Instead of focusing solely on transactions or short-term profits, it emphasizes building long-term connections with customers, partners, and stakeholders. These relationships foster loyalty, collaboration, and mutual benefit, which can lead to sustained success and competitive advantage. By investing in understanding, communication, and trust, businesses can create a network of valuable relationships that generate ongoing value for everyone involved.