Reithianism

Reithianism refers to the broadcasting philosophy established by John Reith, the founder of the BBC. It emphasizes that public broadcasting should serve the public interest by informing, educating, and entertaining audiences with high-quality, impartial content. Reith believed that broadcasters had a moral duty to uplift society, promote cultural values, and provide accessible information, fostering a well-informed and morally responsible citizenry. This approach advocates for balanced, unbiased programming rooted in social responsibility, shaping public broadcasting to serve the community rather than commercial interests.