REI Co-op

REI Co-op is an American retail company specializing in outdoor gear, apparel, and equipment for activities like hiking, camping, cycling, and more. Founded as a cooperative, it operates on a membership model where members buy an annual fee to access benefits such as discounts, dividends, and expert advice. REI prioritizes quality, sustainability, and community involvement, offering products from top brands and their own private labels. The company also promotes outdoor education through classes and events, encouraging people to explore and enjoy nature responsibly while providing a trusted resource for outdoor enthusiasts.