Referral strategy

A referral strategy is a plan businesses use to encourage satisfied customers to recommend their products or services to others. By incentivizing or making it easy for existing clients to refer friends or colleagues, companies can attract new customers more efficiently. This approach leverages trust—people tend to value recommendations from friends or peers—helping to grow the business organically. An effective referral strategy builds strong relationships, offers rewards or recognition for referrals, and integrates seamlessly into customer experiences to generate sustained growth.