Referral Programs Association

The Referral Programs Association (RPA) is an industry body that promotes best practices and ethical standards for referral marketing businesses. It sets guidelines to ensure transparency, fairness, and integrity in how companies generate and manage referral leads. By adhering to these standards, member organizations aim to build trust with clients and consumers, reducing deceptive practices. The RPA also provides support, education, and a framework for resolving disputes, helping to maintain a reputable environment for referral-based marketing services across various industries.