Referral incentive programs

Referral incentive programs reward existing customers or partners for recommending a company’s products or services to others. When someone they refer makes a purchase or signs up, both the referrer and the new customer may receive benefits, such as discounts, cash rewards, or other perks. These programs leverage word-of-mouth marketing, encouraging satisfied customers to spread positive experiences, which can help companies grow. They are designed to be mutually beneficial, motivating people to promote the brand while gaining incentives for their efforts.