Referral Database

A referral database is a organized digital storage system that keeps track of recommendations or referrals made by employees, clients, or partners. It records details such as who referred whom, contact information, the reason for the referral, and the outcome. This helps businesses manage and analyze referral efforts efficiently, ensuring they can follow up, recognize successful sources, and encourage ongoing relationships. Essentially, it's a centralized tool that makes tracking and leveraging referrals easier for improving customer acquisition and strengthening networks.