Referendum Campaign

A referendum campaign is a structured effort to influence public opinion about a specific proposal that will be voted on in a referendum, which is a direct vote by the electorate on a particular issue, often related to laws or constitutional amendments. Campaigns typically involve a range of activities, including advertising, public discussions, and rallies, aimed at persuading voters to support or oppose the proposal. Different groups—such as political parties, advocacy organizations, and civil society—mobilize resources to advocate for their position, seeking to engage and inform the public to shape the outcome of the vote.