Reeve's Law

Reeve's Law states that the number of users adopting a new technology or product tends to grow exponentially over time, following an S-shaped curve. Initially, adoption is slow as early adopters try it out. Then, as more people see its benefits, the uptake accelerates rapidly. Finally, it slows again as the market saturates. This pattern reflects how innovations spread through social influence and familiarity, highlighting the importance of early adoption and network effects in driving widespread acceptance.