Reengineering the Corporation

"Reengineering the Corporation" is a book that advocates redesigning a company's core processes from the ground up for greater efficiency and effectiveness. Instead of making minor improvements, it suggests rethinking how work is done, often using technology to streamline operations, reduce costs, and improve customer service. The goal is to drastically improve performance by focusing on essential activities, eliminating unnecessary steps, and fostering innovation. This approach helps organizations adapt quickly to changing markets and become more competitive, emphasizing a fundamental shift in how business processes are planned and executed.