Red Meat Advisory Council (RMAC)

The Red Meat Advisory Council (RMAC) is an industry organization representing Australia's red meat producers, including cattle, sheep, and goats. Its role is to provide expertise, research, and advice on issues affecting the red meat sector, such as sustainability, innovation, and market development. RMAC works to support producers' interests, promote best practices, and ensure the industry remains competitive and resilient while addressing environmental and social responsibilities. Essentially, it helps coordinate efforts to improve the overall health and sustainability of Australia's red meat industry.