Red Bull GmbH

Red Bull GmbH is a global beverage company best known for its energy drinks that boost alertness and stamina. Founded in Austria in 1984, the company markets its flagship Red Bull energy drink worldwide, targeting active, busy consumers. Beyond beverages, Red Bull sponsors sports teams, athletes, and cultural events to promote its brand and lifestyle. The company's marketing emphasizes energy, performance, and adventure, making it a prominent name in the energy drink industry. Red Bull operates in numerous markets, focusing on innovation and brand affinity to maintain its competitive edge.