Recreational Equipment, Inc. (REI)

Recreational Equipment, Inc. (REI) is a retail cooperative specializing in outdoor gear, apparel, and equipment for activities like hiking, camping, cycling, and more. Founded in 1938, it operates as a member-owned business, meaning customers can buy a share and receive dividends. REI emphasizes quality products and sustainable practices, offering expert advice and outdoor experiences through classes and events. Its mission is to inspire and enable outdoor recreation, promoting environmental responsibility and community involvement. REI’s approach combines retail with advocacy, making it a trusted source for outdoor enthusiasts and environmentally conscious consumers.