Record Matching

Record matching is the process of identifying and linking different data entries that refer to the same real-world entity, such as a person or a company, across multiple databases or datasets. It involves comparing fields like names, addresses, or identification numbers to determine if records correspond to the same entity, even if they contain slight variations or errors. This technique helps organizations combine information accurately, improve data quality, and make better-informed decisions. Essentially, record matching acts as a digital "fingerprint" process to connect related records and ensure consistency across data systems.