reasoned action theory

Reasoned Action Theory is a psychological model that explains how people decide to act. It suggests that your behavior is mainly influenced by your intentions, which are shaped by your attitudes (your feelings about the behavior) and your perceptions of social norms (what you think others expect or approve of). Essentially, if you believe a behavior is good and see that important people approve, you're more likely to do it. The theory emphasizes that understanding these beliefs can help predict and change behaviors, especially in areas like health, marketing, and social interventions.