Realidad Aumentada

Realidad Aumentada (AR) is technology that overlays digital information—such as images, sounds, or data—onto the physical world as you see it through devices like smartphones, tablets, or smart glasses. Unlike virtual reality, which immerses you in a completely digital environment, AR enhances your real-world surroundings by adding virtual elements that interact with them in real time. This creates an enriched experience, allowing you to see additional information, virtual objects, or animations layered seamlessly onto the physical environment, which can be used in various fields like gaming, education, retail, and navigation.