real-time marketing

Real-time marketing is a strategy where brands quickly respond to current events, trending topics, or customer behaviors to engage their audience effectively. It involves creating and delivering relevant content or offers instantly, often using social media or digital channels. This approach helps brands appear more relatable and timely, boosting their visibility and connection with customers. For example, a company might post a witty comment or special promotion related to a popular event happening right now. Overall, real-time marketing leverages immediacy to strengthen brand relevance and foster stronger customer engagement.