Real-time Advertising

Real-time advertising is a marketing practice where ads are immediately tailored and displayed to individuals based on their current online activity, preferences, or context. Using sophisticated data analysis and technology, companies can serve highly relevant ads right when a person is most receptive—such as while browsing, shopping, or engaging on social media. This approach ensures advertisements are timely and personalized, increasing the likelihood of engagement and conversion. Essentially, it’s a dynamic, on-the-spot method of advertising that connects users with targeted messages at the exact moment they’re most interested or relevant.