Reach and Engagement

Reach refers to the total number of unique people who see your content, indicating how far your message spreads. Engagement measures how much those viewers interact with your content—such as liking, commenting, sharing, or clicking—showing their active interest. Together, reach shows the potential audience size, while engagement reveals how effectively the content resonates and prompts action within that audience. Both metrics are essential for assessing the success of digital marketing or social media efforts and understanding audience connection.