RBV Theory

The Resource-Based View (RBV) theory suggests that a company's unique resources and capabilities—such as skilled employees, proprietary technology, or strong brand reputation—are key sources of its competitive advantage. By effectively developing, protecting, and utilizing these valuable assets, a firm can achieve superior performance and sustainable success over competitors. Essentially, RBV emphasizes that an organization’s internal strengths are the main drivers of its long-term success, rather than just external market factors.