rating criteria

Rating criteria are the standards used to evaluate and score something—in this case, a product, service, or performance. They outline specific aspects to assess, such as quality, effectiveness, or value, and define what qualifies as excellent, good, average, or poor. These criteria help ensure consistent, fair judgments, allowing for objective comparison and clear communication of strengths and weaknesses. Essentially, they serve as a detailed checklist that guides reviewers in making informed, balanced evaluations.